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News articles

Article type
Hanna Leipämaa-Leskinen ulkona
News 04.05.2026
The significance of local food networks has grown at the same time as food security, self-sufficiency and sustainable choices are attracting increasing attention globally. Local food appeals to consumers through freshness, taste and transparency. REKO (Rejäl konsumtion – Fair consumption) networks also illustrate how time pressure in everyday life, the need for planning and price considerations can challenge the realisation of sustainable choices.
Nayeem Rahman
Dissertation 03.10.2025
The future of the electricity market may depend less on big power plants and more on everyday choices made at home. Nayeem Rahman’s dissertation at the University of Vaasa shows how consumers are gaining influence through energy flexibility, with direct implications for sustainability and costs.
Henna Syrjälä - Vaasan yliopiston Vuoden tiedeviestijä 2025
News 19.03.2025
The University of Vaasa has named Henna Syrjälä, Associate Professor of Marketing, as the recipient of the University of Vaasa Science Communication Award. In addition, the university has granted two honorary mentions for outstanding science communication to Ari Salminen, Professor Emeritus of Public Management, and Maciej Mikulski, Professor of Energy Technology. The awards were presented at the Research Exhibition on Energy, organised by the University of Vaasa on Wednesday, 19 March. The event was part of Vaasa EnergyWeek.
Roosa-Maaria Malila
News 25.02.2025
There are strong images - both admiration and irritation - associated with the popularisation of vegetarianism and the use of meat substitutes. How can vegetarian food become more socially acceptable and find its way onto the tables of more and more of us?
Marmoriportti keväällä
News 03.02.2025
Catharina von Koskull, Associate Professor in Marketing at the University of Vaasa together with her co-authors Professor Laurie Anderson (Arizona State University), Professor Martin Mende (Arizona State University), Professor Johanna Gummerus (Hanken/CERS) has published the article: “Immersive Service: Characteristics, Challenges, and Pathways to Consumer Agency” in Journal of Marketing, the most prestigious international journal in the field of marketing research.
Best4Grid
News 29.11.2024
The goal of the Nordic countries is to become the world's most sustainable and integrated region by 2030. This goal is supported by the Nordic Grand Solutions program, which offers solutions to the significant energy challenges that Nordic societies and companies face in the green transition. The green transition and carbon neutrality create a need for joint Nordic research and knowledge sharing in order to take advantage of the opportunities in the field of sustainable energy. Vaasa is involved in two projects funded by the Nordic Grand Solutions program and is thus strongly involved in supporting the green transition in the Nordics.