Supply chain collaboration critical for business-to-business firms' sustainability outcomes
Professor Brian Chabowski of the University of Tulsa, USA, is visiting the University of Vaasa and the International Business and Marketing Strategies research group as part of the Fulbright program.
In the most recent article titled “Using bibliometric research to advance the business-to-business sustainability literature: Establishing an integrative conceptual framework for future application” published in the high-level Industrial Marketing Management journal Brian Chabowski, Peter Gabrielsson, and Jeannette Mena emphasise the importance of firm’s strategic focus and supply chain collaboration for achieving sustainability outcomes.
– We are very pleased with the collaboration with Professor Chabowski. We have learnt a lot about sustainability and bibliometrics in a number of research projects with him. It is great to see the first results of this co-operation being published, says Professor Peter Gabrielsson.
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