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Yhteystiedot

Markkinoinnin yksikkö

Vaasan yliopisto
PL 700, 65101 Vaasa

Puh +358 6 324 8111 
Fax +358 6 324 8101

Department of Marketing

University of Vaasa
P.O.B. 700
65101 Vaasa, FINLAND

Sähköposti / e-mail:
etunimi.sukunimi@uwasa.fi

Yksikkövastaava/
Head of Department:

prof. Martti Laaksonen

Ajo-ohje Vaasan yliopistoon

Pirjo Laaksonen

Pirjo Laaksonen

Dr. Sc. (Econ)
Professor, Marketing

Contact


University of Vaasa
Faculty of business studies
Marketing
P.O. Box 700 / Wolffintie 34
65101 Vaasa /65200 Vaasa
FINLAND

Tel: (06)- 324 8285
Fax: (06)- 324 8251
Email: pirjo.laaksonen@uwasa.fi

Expertise


consumption research
consumer marketing
meaning, image and identity management

Key positions


Professor in marketing
Chair of the Finnish Association of Consumer Research
Member of the board of the of directors for the National Centre for Wood Products

Key projects


The images of a city
Food related meanings, attitudes and behavior of consumers in Finland and in Sweden
The meaning of wood as a material in consumer products

Päivitetty 26.04.2012 - Markkinointi
Sivun alkuun | Tulosta | |
 
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