Martti Laaksonen
Professor, Dr. sc (econ)
Head of the Marketing Department
Contact
University of Vaasa
Faculty of Business Studies
Marketing
P.O. Box 700 / Wolffintie 34
65101 Vaasa / 65200 Vaasa
FINLAND
Tel: (06)- 324 8286
GSM: 050 599 0286
Fax: 06 324 8251
Email: martti.laaksonen@uwasa.fi
Expertise
- consumer behavior, especially shopping and patronage behaviour
- innovation and product concept management
- competition and dynamism especially in
- furniture industry
- retailing
Key positions
- Professor in marketing
- Member of the university board and member of the board of the Finnish Graduate school of marketing
- Docent at the Helsinki School of Economics
Key projects
- Several studies focusing on the management of competition within the furniture industry
- Projects related to concept management
- The meaning of wood as material in consumer products
