International Business Studies is a non-degree study programme, which focuses on export marketing, international business operations and management. The programme provides an overview of the nature of export marketing and the export operating mode, and the knowledge of the basic international business entry and operation mode alternatives. The courses also introduce the international business environment from a managerial viewpoint as well as the impact of cultural background on individuals, organisations and management.
The programme is an initial part of the Master’s Degree Programme in International Business. The courses are organised in the autumn semester and they are available only for exchange students of the Faculty of Business Studies.
Courses 2011-2012
- Export Marketing, 5 ECTS
- International Business Operation Modes, 5 ECTS
- International Management, 5 ECTS
- Cross Cultural Management, 5 ECTS
Course Descriptions 2011-2012
MARK2029 Export marketing
Credit units: 5 ECTS
Time: Autumn, Period 1.
Content: 1) International/export marketing process and environment for exporting 2) assessing company export readiness and export market selection 3) market entry strategies and export entry modes 4) export marketing planning, product, promotion and pricing decisions, 5) export financing decisions and 6) overview of export processes and documents.
Learning outcomes: By the end of this course students should be able to develop knowledge about a comprehensive view of the nature of export marketing and the export operation modes. Students are expected to learn to analyze a company’s export environment, potential, capabilities and export market selection procedures. The course will support the development of presentation, report writing and critical thinking skills.
Teaching: Lectures 24 hours, case study analysis in groups, individual reading of literature.
Assessment: Group exercises and Exam.
Literature:
- Albaum, Gerald; Duerr, Edwin & Strandskow, Jesper (2005) International Marketing and export Management, Prentice Hall, Fifth or newer edition.
- Reading package.
Prerequisites: None
Rating: 1-5 /failed
Contact person: Saba Khalid.
Right to participate: Max circa 100 participants. Priority to students registered on the Master’s degree programme in International Business and foreign exchange students in the faculty of Business studies.- -
JOHT2005 International Management
Credit Units: 5 ECTS
Time: Autumn, Period 1.
Content: The subjects covered on the course include the international business environment, strategies and internationalisation, organisational structure, managing foreign subsidiaries, managing knowledge and innovation, managing culture and people, and managing responsibly.
Learning outcomes: By the end of this course students should be able to identify the main external and internal forces shaping the management of multinational firms, understand the challenges that international managers face in managing strategies, structures, culture and people, and identify areas within international management that are likely to be important in the future. The course will also support the development of students’ skills in the areas of group work, library research and written communication.
Teaching: Lectures (approx. 25 hours).
Assessment: Group assignment (30%), exam (70%).
Literature:
- GRIFFIN R.W. & PUSTAY, M.W. (multiple editions) International Business: A Managerial Perspective, Upper Saddle River, NJ: Pearson/Prentice Hall.
Prerequisites: None-
Rating: 1-5
Contact person: Adam Smale.
JOHT3002 Cross-Cultural Management
Credit Units: 5 ECTS
Time: Autumn, Period 2.
Content: The subjects covered on the course include the impact of cultural background on individuals; organisations and management; dimensions of national culture; cross-cultural interaction, and specific features of organisational and management cultures in different cultural areas around the world.
Learning outcomes: By the end of this course students should have a more in-depth understanding of culture, more knowledge of cultural frameworks and practical experience, and an opportunity to increase their cross-cultural competencies for situations such as: international meetings, working in international projects/teams, international assignments, and dealing with workplace diversity. Through increasing students’ cultural sensitivity, students will move from the more traditional dualistic way of thinking towards a more relativist one. The course will also support the development of students’ skills in the areas of group work, understanding others and library research.
Teaching: Lectures and cross-cultural simulation (total approx. 30 hours)
Assessment: Group assignment (30%), exam (70%).
Literature: Thomas, D.C. (2008) Cross-Cultural Management: Essential Concepts, London: Sage Publications.
Prerequisites: -None
Rating: 1-5
Contact person: Tiina Jokinen.
MARK2013 International Business Operation Modes
Credit units: 5 ECTS
Time: Autumn, Period 2.
Content: 1) The role of entry / operation mode choice as a part of international entry strategy; 2) definition and classification of international entry / operation modes, 3) internal and external factors influencing international business operation mode choice, 45) characteristics of various outward and inward international co-operative & investment operation modes, 5) mode switching and 6) mode combinations.
Learning outcomes: By the end of this course students should be able to identify the differences between international entry / operation modes and to make international operation mode choices based on the analysis of context specific firm and environmental factors. The course will also support the development of student’s skills in the areas of synthesis of data, group working and peer assessment.
Teaching: Lectures (aprox. 22 hours), assignments and literature.
Assessment: Exam, group reports, peer-evaluation.
Literature: 1. Welch Lawrence S; Benito, Gabriel R.G. & Petersen, Bent (2007). Foreign operation Methods. Theory, Analysis, Strategy. Edward Elgar. Chapters 1-12 & 14
Prerequisites: Export marketing.
Rating: 1-5 / failed
Contact person: Minnie Kontkanen.
Right to participate: Max circa 100 participants. Priority to students registered on the Master’s degree programme in International Business, students in marketing and management, students with minor study rights in marketing and foreign exchange students in the faculty of Business studies.-
